Satya Nadella wants Windows 11 to be the center of an open tech ecosystem

Microsoft's CEO and Chairman Satya Nadella met virtually with the Wall Street Journal'south Joanna Stern to discuss Windows xi as well as what he hopes Microsoft will achieve with the new operating system.

The selling indicate of Windows 11 is that, in his own words, "Windows gives you the most selection." When asked why someone should opt for Windows over macOS or ChromeOS, Nadella elaborated on his choice-related claim. "I call back Windows, in fact, is becoming increasingly the device that bridges all of these ecosystems."

"I think there are certain platform rules by which nosotros principally drive Windows," Nadella said. When asked how his visitor's platform rules are dissimilar than Apple's, his response was straightforward. "Nosotros have the power to take multiple marketplaces that can thrive."

This tin be read as a direct shot at Apple tree's policies that were put in the limelight during the Epic Games five. Apple tree lawsuit. It's likewise a sales pitch for Windows 11: Come up to Windows, enjoy everyone else'south ecosystems without forced segregation.

This isn't just Windows 11's philosophy, though. This is the philosophy underpinning many of Microsoft's operations as of late.

Notice how similar Xbox'due south programme is. Not long ago, Xbox gave up on winning the "only on Xbox" race and started putting all of its titles on PC besides to reach the absolute widest audience possible. Not to mention, Microsoft-produced titles such every bit Minecraft have even ended up on straight competitors' platforms.

We'll meet if this "no walls are the all-time walls" arroyo works as well for Windows 11 equally it has for Xbox thus far. In his interview with the WSJ, Nadella welcomed Apple and its exclusive apps and products over to Windows in the effect the rival behemothic is keen on cantankerous-pollinating. Only fourth dimension will tell if Apple somewhen sees a reason to accept the invitation.

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